The Ultimate Guide to Selling a Property Online in Nigeria

  • 8 years ago
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buy and rent properties in Nigeria

Selling a property can be a daunting task, but with the advent of the digital era, it has become easier than ever to connect with potential buyers and increase sales faster. Gone are the days when you had to solely rely on real estate agents to sell your property. The internet, e-commerce, and social media platforms have revolutionized the marketing landscape, providing numerous opportunities to sell your property online in Nigeria. In this comprehensive guide, we will walk you through the benefits of selling your property online, the step-by-step process, and essential tips to maximize your chances of success.

Benefits of Selling Your Property Online

The perception that online selling is limited to low-cost items is rapidly changing. In today’s fast-paced society, people want convenience and instant access to products and services. This makes the internet an ideal platform to sell your property. Here are some key benefits of selling your property online in Nigeria:

  1. Access to Multiple Platforms: Online selling allows you to leverage a wide range of real estate portals to advertise your properties. Platforms like enable you to list your property for free and reach a larger audience.

  2. Innovative Advertising: With the rise of social media platforms like Facebook, Instagram, LinkedIn, and Twitter, you can easily connect with potential buyers. Real estate agents can also create their own websites to target a local audience and showcase their properties effectively.

  3. Greater Visibility: Whether you advertise on a property website, social media platform, or your own website, your properties will receive visibility and attract potential buyers. Utilize geolocation, high-quality images, videos, and other engaging content to make your properties stand out.

  4. Direct Communication: Selling a property online gives you full control over the sales process. You can directly interact with prospective buyers, provide all the necessary information, and negotiate the terms without any intermediaries. Real estate and social media tools make communication seamless for both buyers and sellers.

How to Sell a Property Online in Nigeria

Selling a property online requires careful planning and execution. By following these steps, you can navigate the process successfully and increase your chances of selling your property quickly and at a fair price.

Step 1: Set a Timeline

Selling a home is a significant undertaking that requires planning and organization. Start by setting a timeline for selling your property. Keep in mind that it can take several months or longer, depending on the local market conditions. To begin, look for real estate agents with expertise in your area. Consider scheduling a pre-sale house inspection to identify any problem areas and allow ample time for repairs.

Step 2: Hire an Experienced Agent

While online selling provides you with the opportunity to cut out the middlemen, working with a real estate agent can still be beneficial. Research agents’ professional backgrounds, including their experience, transaction history, and marketing strategies. While it may be tempting to sell your property without an agent to save on commissions, remember that agents bring valuable expertise and negotiation skills to the table.

Step 3: Determine Upgrades and Repairs

Before investing in costly renovations, assess which upgrades will provide a significant return on investment. Kitchen and bathroom improvements generally yield the best ROI, but low-cost DIY projects like fresh paint and landscaping can also make a big difference. Consider getting a pre-sale house inspection to identify any major faults and address them proactively.

Step 4: Set a Realistic Price

Pricing your property correctly is crucial to attract potential buyers. Conduct thorough market research and analyze recently sold houses in your neighbourhood to determine a competitive asking price. Avoid overestimating or underestimating the value, as both can impact buyer interest. Aim to appeal to a broad pool of purchasers by setting a price that aligns with market trends.

Step 5: List Your Property with Professional Photos

When listing your property online, professional photographs are a must. They capture the attention of potential buyers and create a positive first impression. Take high-quality photos of all the rooms, kitchen, front view, backyard, and any other noteworthy features. Additionally, consider creating professional videos that showcase the property’s unique aspects and give buyers a virtual tour.

Step 6: Go Online and Promote

Now that you have your photos and videos ready, it’s time to get your property online and visible to the public. Utilize online real estate portals like to list your property and leverage the power of social media platforms such as Facebook, Instagram, and Twitter to reach a wider audience. Make sure to create engaging descriptions that highlight the property’s key features and benefits.

Step 7: Review and Negotiate Offers

Once potential buyers have visited your property, offers will start coming in. Consult with your real estate agent to navigate this stage effectively. If the market favours sellers, you may receive offers close to or above the asking price. In a slower market, be prepared to negotiate. You have the option to accept an offer as is, make a counteroffer, or reject the offer. Counteroffers should be made in writing and provide a short deadline for the buyer to respond.

Step 8: Consider Hiring a Real Estate Attorney

While not required in all states, hiring a real estate attorney can provide valuable legal guidance throughout the closing process. An attorney can review contracts and documents, identify potential concerns, and ensure a smooth transaction. They can also address any title issues that may arise, protecting your interests and preventing delays or complications.

Final Thoughts

Selling a property online in Nigeria offers numerous advantages, including access to a wide range of platforms, innovative advertising opportunities, and direct communication with buyers. By following a strategic approach, setting a timeline, hiring an experienced agent, making necessary upgrades, pricing competitively, and effectively promoting your property, you can increase your chances of selling quickly and at a fair price. Remember to leverage the power of online real estate portals, professional photography, and social media platforms to attract potential buyers. With the right preparation and guidance, you can navigate the online selling process successfully and achieve your desired outcome.

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